Hype; the next big thing. The music industry has been inextricably linked with hype and the next big thing ever since Elvis first gyrated his hips on American TV in 1956.
66 years later and not much has changed. The music industry still wants to push new acts and the music listening public will always want to think they're ahead of the curve. Thankfully I am no longer part of a demographic whereby I am in any way influenced by anything other than a catchy tune.
Cue Wet Leg. I like them. And I like the sound they make.
Wet Leg - Wet Dream (2022)