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Norm Larsen (1923-1970) |
As with a lot of boffins he never had a commercial brain. He sold the company not long after, complete with its only product, for a paltry $20,000 - no royalties, no residuals. He always reckoned on inventing something better; he never did. Larsen died in 1970.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihDMD31lCjIQRRWV4mjqrkzmGAlHfILjM3N-eJacBtWUFYLYT8J69GDYVOrj0eBQJSxBA63d-aRI1qMbt0O1OiBxo0nTrioxzNcg9a0IT9O3zPMBd-Ug1RDyWBVymlhpxvGiBdLnJyJ3Y/s1600/7214525854_733237dd83_z.jpg)
The WD-40 company (they dropped the Rocket moniker 'because we don't sell rockets') now has an annual turnover in excess of $300 million.
These days WD-40 is one half of, along with duct tape, what is affectionately called the Redneck Tool Kit: if it isn't moving and it should: WD-40. And if it is moving and it shouldn't: duct tape.
Every woman should carry both in her handbag....you just never know.
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