Roll over, lay down

There's a shitstorm brewing (and rightly so) over Sydney Sweeney's recent ad campaign for American Eagle jeans. You know it's entered the realms of craziness when the President of the United States wades in and says 'hold my beer'.

Oh, for simpler times when U.S. clothing company behemoths would shaft U.K. rock bands and pay them peanuts; Rick Parfitt of the Quo took his rancour over the Levi's 'deal that wasn't' to the grave. And who can blame him?